Meet The Team & Partners

Research Team

Dr. Dominic Corva

Principal Investigator

Assistant Professor of Sociology and Program Leader of the Cannabis Studies major at California State Polytechnic University, Humboldt

Bio

Dominic is an Assistant Professor of Sociology and Cannabis Studies Program Lead at Cal Poly Humboldt University. His research interests include regulatory effects of policing illicit drugs; history and geography of cannabis prohibition and legalization; political economy of cannabis markets; cultural geography of cannabis in California; and ethnographies of cannabis criminalization as it pertains to Local Equity Programs in California.

Genine Coleman

Co-Principal Investigator

Executive Director of Origins Council

Bio

Genine is the Founder and Executive Director of Origins Council, a California nonprofit advocacy, education and research organization dedicated to sustainable rural economic development for rural cannabis producing regions. OC is partnered with 6 regional trade associations based in rural legacy producing regions, and represents the collective 900 members of these regional partner associations in OC’s programmatic activity. Her research interests are focused on community-based participatory research and appellations research. She is currently collaborating with university researchers in California to study the economic impact of cannabis legalization on the North Coast. 

Dr. Todd Holmes

Co-Principal Investigator

Historian with the Oral History Center, University of California, Berkeley

Bio

Todd is a Historian and Academic Specialist with the Oral History Center of The Bancroft Library at UC Berkeley. A specialist in California and the American West, his work focuses on the history of politics, business, and agriculture in the region. At the Oral History Center, he serves as the managing academic specialist of the UC Berkeley / OHC 420 Archive, a collaborative project focused on documenting and preserving the history of California Cannabis.

Dr. Eleanor Kuntz

Co-Principal Investigator

Co-founder and ceo or leafworks, co-founder of canndor

Bio

Eleanor is the Co-founder and CEO of LeafWorks, a botanical genetics company focusing on plant identification and building DNA based diagnostic and verification tools for the emerging cannabis and medicinal plant industries. A classically trained botanist that has worked extensively in medicinal plants and specialty crops, her work has focused on the impacts and importance of population diversity and gene flow in agricultural systems, and how agricultural best practices affect medicinal plant quality and market value. She has a long connection to the cannabis community. In 2015, she co-founded Canndor, the Peoples Herbarium – the world’s first cannabis herbarium – to document diversity and protect the plant stewards that breed and maintain those plant collections under prohibition.

Dr. Marj Plumb

CBPR Advisor

CEO Plumbline Coaching and COnsultimg, Inc.

Bio

Marj brings over forty-five years of dedicated service to the forefront of social justice movements in the United States as an experienced non-profit executive director, consultant, leadership coach, and trainer. Marj’s extensive expertise spans a range of domains, including public policy advocacy training, Community-Based Participatory Research (CBPR), and organizational and leadership development. Through her company, Plumbline Coaching and Consulting, Inc., Marj is dedicated to fostering collaboration among nonprofit leaders, health professionals, and researchers to shape impactful research that informs public policy change. This dedication is exemplified by initiatives like Reach the Decision Makers, aimed at influencing the US Environmental Protection Agency. Additionally, Marj has developed CBPR training programs for various funding agencies and their grantees and facilitated the CBPR collaboration of participants in the Child Health and Development Studies, the oldest and largest multigenerational cohort study. Over the past twenty years, she has coached and mediated disagreements in numerous CBPR projects, underscoring her commitment to effective and cooperative research practices.

Khalil Ferguson

President and CEO of United CORE Alliance

Bio

Khalil is an accomplished strategist, advocate, and community organizer. He brings a racial equity lens to his leadership as well as a passion to implement racial equity in his organizations, network, and community. Khalil has assisted small for-profit and non-profit businesses with their business plans, structure, financials, and identifying funding opportunities. Khalil’s focus on strategies for combating gentrification and supporting inclusive economic development programs has resulted in appointments to committees, speaking engagements, and numerous awards. Currently, Khalil is the President of the United CORE Alliance (UCA), a non-profit organization in Sacramento, CA that restores the rights of formerly incarcerated individuals through the records expungement process in partnership with the Governor’s Office of Business and Economic Development and the City of Sacramento.

Hannah L. Nelson, Esq.

Attorney, Origins Council Research, Education and Development Program Advisor

Bio

Hannah is an attorney who has worked on behalf of legacy cultivators adversely impacted by the War on Drugs for more than three decades. In her work, she has helped document those impacts for equity grants, directly assisted cultivators with their transition to and through licensing, and now brings her history, knowledge, and compassion to this Legacy Genetics Project. In addition to regularly analyzing and commenting on state and local regulations, she has regularly prepared and presented community and professional education materials and workshops. Hannah’s deep history in cannabis law, originally as a criminal defense and civil rights attorney, and currently as a business, land use, and compliance attorney, is complimented by her extensive experience in the development, implementation and oversight of local, state, and federal grants.

Sam De La Paz

Origins Council Communications & Community Engagement Advisor

Bio

Sam is a business and nonprofit advisor and consultant. He has background and expertise in organizational design, fundraising, communications, marketing, technology, public policy, and community relations. Increasingly active in policy, advocacy, and community organizing, Sam currently sits on various business & nonprofit boards and advises several others. He serves as the Communications and Fundraising Manger for Origins Council’s Government Affairs Program, and represented Sonoma County for three years on the organization’s Regional Council.

 

Ross Gordon

Origins Council Research and Policy Analyst

Bio

Ross is Policy Director with Humboldt County Growers Alliance (HCGA) and Policy Chair with Origins Council (OC). In these roles, Ross works to help direct HCGA and OC’s policy advocacy at the local, state, and federal level. Following the passage of Proposition 64, Ross worked as policy staff for California Growers Association, a statewide trade association primarily representing the interests of small, independent, and legacy cannabis farmers in rural California. In 2018, he began working for HCGA with a focus on a range of legislative and regulatory policy goals including sustainable rural economic development, the protection of the Humboldt name, and the ability for small and independent businesses to succeed within the regulated cannabis market. In 2021, following HCGA’s decision to join Origins Council as a regional partner organization, Ross came on board as Policy Chair with Origins Council to help represent the interests of legacy California producing regions on a statewide and federal level.

Richard P. Mendelson, Esq.

Attorney, Origins Council Advisor on Appellations Law and Policy

Bio

Richard is a wine lawyer at the law firm of Dickenson, Peatman & Fogarty in Napa and Santa Rosa who specializes in the establishment of American wine appellations. Richard also represents the Napa Valley Vintners, which is the trade association of Napa Valley wineries, and in that capacity has worked to protect the Napa name at home and abroad. Richard directs the the Wine Law and Policy Program at UC Berkeley Law School. He has written several books on wine, including most recently Appellation Napa Valley: Building and Protecting an American Treasure (Val de Grace 2016).

Michael Katz

Origins Council Event Producer

Bio

Michael is a seasoned event producer and cannabis community advocate with roots in California’s legacy medical cannabis movement. In 2016 he co-founded Emerald Exchange – a pioneering event series connecting small batch NorCal cultivators with conscious consumers and retailers. He then served as Executive Director of the Mendocino Cannabis Alliance where he led impactful policy advocacy efforts, community education, fundraising, and coalition-building. As Origins Council’s Event Producer for the Legacy Cannabis Genetics study, he supports the research efforts by facilitating regional events that educate and engage communities with a legacy of cannabis cultivation. 

Partnered Community Based Organizaions

Two California community-based organizations, Origins Council and United Core Alliance, are serving as the community research partners on this Community-Based Participatory Research study.  

Origins Council

About

Origins Council is a California nonprofit education, research and policy advocacy organization, dedicated to the sustainable rural economic development of historic cannabis producing regions of California.  Origins Council runs two programs. The OC Government Affairs Program represents the collective voices of 400 independently owned and operated licensed small cannabis businesses based within the historic cannabis farming regions of California. The OC Research, Education and Development Program supports community-engaged education and research activities, such as the Legacy Cannabis Genetics study. 

 

As a Co-Principal Investigator within this study, OC Executive Director Genine Coleman will co-design the Community Based Participatory Research model with project personnel and community input; support facilitation of the internal Diversity, Equity and Inclusion training for project personnel, and integration of the DEI training into the design and development of the culturally sensitive community engagement plan; collaborate with project personnel and community partner organizations to co-develop the criteria and implement the outreach, interview and selection process to establish a Community Advisory Board (CAB); collaborate with project personnel and CAB to co-lead design of the culturally-sensitive, Community Outreach, Education and Engagement Plan and co-manage the implementation; collaborate with project personnel and CAB to design, plan and implement community relations campaigns, educational programming, community meetings, public events and field work; collaborate with CAB and project personnel to develop criteria, identify and recruit research participants; collaborate with project personnel and CAB to support research, analysis and community engagement regarding botanical, legal and public policy scopes; collaborate with project personnel on program evaluation; collaborate with project personnel in analyzing research data and co-authoring publications; plan and host a public conference to support dissemination of research findings and publications.

United Core Alliance

About

United Core Alliance (UCA) is a statewide equity advocacy voice that represents the interests of Black, Indigenous, and people of color (BIPOC) in urban populations working to increase their inclusion in the cannabis industry across the state. UCA’s partnership on this study includes bi-directional mentoring, immersing in experiential learning about Community Based Participatory Research (CBPR) methodology while simultaneously advising project personnel and contributing to the iterative design of the research model, with special consideration to the applicability and utility of the CBPR research model to Black, Indigenous, and people of color (BIPOC) communities of cannabis cultivators in urban populations. 

 

UCA Executive Director Khalil Ferguson will lead on the design and implementation of an internal Diversity, Equity and Inclusion training for project personnel; collaborate with project personnel and partner organizations to develop the criteria and implement the outreach, interview and selection process to establish a Community Advisory Board (CAB); collaborate with project personnel and the CAB to support the design of the culturally-sensitive, Community Outreach, Education and Engagement Plan, ensuring the applicability and utility of the plan for urban BIPOC communities, and  help to implement the plan; collaborate with project personnel, the CAB and partner organizations to support in the design, planning and implementation of community relations campaigns, educational programming, community meetings, public events and field work; collaborate with CAB and project personnel to develop criteria, identify and recruit research participants; collaborate with project personnel and CAB to support research, analysis and community engagement regarding botanical, legal and public policy scopes; collaborate with project personnel on program evaluation; support project personnel in analyzing research data and co-authoring publications; support in planning, attend and present at a public conference to support dissemination of research findings and publications.

 

One of the objectives of the project in working with UCA is to establish mentoring relationships with urban cultivation communities to help them develop and design their own community-based plant genetics research proposal for a subsequent round of research funding from the DCC, with the intention that one of their representative participants would serve as Co-Principal Investigator for that research, which would test the replicability and adaptability of the project’s CBPR model. 

Regional Community-Based Organizations

Regional Community-Based Organizations based in the study regions have partnered with Origins Council and United Core Alliance to support the project’s community engagement activities. In Summer 2024, they helped to promote the project’s launch event, helping us kick off the implementation of the project’s community outreach, education and engagement plan. In fall and winter 2024, our partners helped to promote our webinar series. In spring 2025, they collaborated with United Core Alliance and Origins Council to refer local community members to participate in the project’s focus group, which worked to establish membership criteria for the project’s Community Advisory Board (CAB). Currently, our partner organizations, Origins Council and United Core Alliance are collaborating on planning and promotional efforts for our upcoming community meetings in the project’s study regions.

Trinity County Agricultural Alliance

Humboldt County Growers Alliance

Mendocino Cannabis Alliance

Hessel Farmers Grange

Sonoma County Cannabis Alliance

Nevada County Cannabis Alliance

Central California Cannabis Club

LCG Focus Group

Community members referred to us by our partnered Community-Based Organizations participated in a series of focus group meetings to support the research team in developing the criteria, application and selection process for establishing the project’s Community Advisory Board.

Focus Group Participant List: 

Keith Anderson

Anthony Avalos

Cheryl Branch

John Brower

Shawn Cherry

Jim Coffis

Steven Domingo 

Toni Forge

Diana Gamzon

Patty Harris

Javier Hernandez

Kevin Hooks

Yarrow Kubrin

Jason Matthys

Nina Parks

Maggie Phillipsborn

Chiah Rodriques

Sica Roman

Sarah Shipley

Catherine Sidman

Jack Willis

Community Advisory Board

Critical to our Community-Based Participatory Research methodology is the establishment of a Community Advisory Board (CAB) to advise and collaborate with our research team. The CAB will comprise 13 members of the legacy producing community,  including representation from rural, urban and BIPOC communities, with exceptional knowledge, experience and expertise relevant to legacy genetics. Members TBD